The Area Manager Skills Evaluator

Area Managers: The Key to Thriving Stores and Stronger Brands

Great area managers don’t just run stores—they build cultures, grow teams and drive results. They turn strategy into action, elevate brand standards, and inspire excellence across every location.

With the right tools and leadership, they unlock performance, boost profits and create standout customer experiences.

This scorecard will help you assess how effectively your area managers are delivering on that potential.

Are your Area Managers empowering growth—or just keeping things running?

According to operating data from various retail organisations,
a multi store manager can influence performance by up to +/- 20%
DMS Retail

Area Managers: The Key to Thriving Stores and Stronger Brands

Are your Area Managers empowering growth—or just keeping things running?

According to operating data from various retail organisations, a multi store manager can influence performance by up to +/- 20%DMS Retail

Area Managers: The Key to Thriving Stores and Stronger Brands

According to operating data from various retail organisations,
a multi store manager can influence performance by up to +/- 20%
DMS Retail